Lifecycle Marketing Manager · 12+ years
Turning customer moments into lifecycle journeys
I build lifecycle programs that help customers discover, adopt, and get more value from products. My work combines customer behavior, product signals, experimentation, automation, and AI to drive measurable growth.
See what I’ve built
IMPACT AT A GLANCE
$9.8M
Annualized incremental ARR demonstrated through an email incrementality experiment.
11–17%
Higher activation and upgrades, among users who received lifecycle email campaigns compared with the holdout group.
9.17%
First-tool-call conversion from an MCP lifecycle program.
1M+
Users reached across lifecycle programs spanning onboarding, activation, adoption, and re-engagement.