👋🏾 About Me
I studied consumer psychology back in 2013. My first real job out of school landed me in email marketing. It wasn't some big master plan — it just clicked faster than anything else I'd tried.
Email happens to be my lane, but what's always held my attention is the marketing behind things. How something is positioned. Why one message lands and another doesn't. What makes someone feel ready to move.
Before I build a campaign or flow, I usually step back and ask: what is this person actually trying to do right now? And what's getting in their way? Most of the time, the answers to those two questions shape everything else.
At Zapier, I work lifecycle email end to end — strategy, segmentation, MJML builds, QA, and launch. I experiment because it keeps the work grounded. I build systems because I want it to stay functional when things get busy.
I'm not trying to send more emails. I care about building things that actually work.
🛠️ Tools & Skills
Career Timeline
Outside of Work
100+ pairs deep
It started in high school. The Carmelo Anthony Jordans were the first pair that really meant something. He was new in the league, and that colorway felt different. I remember looking down at them and thinking, yeah… these aren't going anywhere.
I protect most of my pairs, but I wear them too. They're tied to moments. That's the part I care about.
Grew up on PC games
The Sims was my world for a while. I'd rebuild houses, move walls, adjust layouts until everything flowed better. If something broke, I didn't restart — I'd sit there until I figured it out.
That habit stuck. I still like taking something that's almost working and nudging it until it finally clicks.
Basketball
I played shooting guard, though I was always a little nervous. I love watching now. I notice spacing, timing, how the play develops before the shot goes up.
I've always liked creating the shot more than taking it.
R&B & hip-hop
I'm a playlist person. Strong vocals pull me in every time. Beyoncé understands flow.
If the vocals are right, I can build for hours without noticing time passing.
⚡ How I Work
Start with the why
I want to understand why someone would take action — or why they wouldn't — before I think about messaging. If that part's unclear, the rest doesn't matter.
Build it to last
If something only works once, it's going to hurt later. I'd rather build systems that are reusable and steady.
Test it properly
I'm not attached to being right. I'm attached to learning. If we can measure it, we can improve it.
Automate the repetitive
If I'm doing something manually more than twice, I'm thinking about how to make it a process.
Async by default
Clear context in writing is where I move fastest. Meetings are fine — but they're not always necessary.
Clarity first
Give me the goal and the constraints. I'll figure out the path.
💬 Communicate With Me
How I show up
Straightforward and direct — always with collaboration in mind. Give me context and I'll move fast. If something's unclear, I'll ask. If something's off, I'll say so.
Do's & Don'ts
✅ Works well
🚫 Doesn't work well
Best ways to reach me
📅 On meetings
Mornings are usually best for deep work. Afternoons are better for syncing. A one-line agenda is enough — I just want to know what we're solving. I show up prepared, and it helps when others do too.
25 minutes over 30. 50 over 60.
🎯 Strengths & Growth Areas
💪🏾 Strengths
Customer-first thinking
I naturally think about what someone needs before I think about what to say.
Functional systems
I care about work that's clean, reusable, and holds up under pressure.
Experimentation mindset
If we can test it, we can improve it. I design experiments and apply what I learn.
⚠️ Growth Areas
I move fast
Sometimes faster than the room. I'm open to being slowed down — just say so directly.
I refine a lot
I'm working on shipping faster and polishing after. Done and testable beats delayed and perfect.
Context switching
I do my best work when I can finish one thing before jumping to the next.
📁 Projects
Role-Based Onboarding
Shifted onboarding from generic to role-specific, built around real job context and usage signals. Modular MJML made it easier to scale and improve over time.
HR Onboarding Agents
Dynamic, AI-assisted personalization layered onto a strong behavioral foundation. Role, connected apps, product activity — all feeding into the send.
Intake-to-Campaign Automation
Turned manual campaign setup into a structured, repeatable workflow using Zapier Tables + Iterable.
A note
Some details are under NDA. If you want to go deeper on the thinking behind any of these, I'm happy to talk through it.